A Sales team is like a Sports team. You can have the greatest players but when they meet an opposition with less skills but a better team the better team scores more goals. We share some resources here on how to gain the synergy of a strong team.
Sales increases are determined by improving the weakest link of the 4 Ps: Product, Pitch, Price and People. Whatever your performance is now there is always something that can significantly increase or even substantially increase your results.
We all tell our sales people to “Sell not Tell”. Yet that is exactly what we have just demonstrated is the wrong way to communicate. A good training course is not a lecture, that goes in one ear and out the other. To be effective you need to apply some basic training techniques.